What’s in a name? Well, it does matter, especially when it comes to a domain. If you plan to launch a website, the first thing that matters is the choice of domain name. For the uninitiated, the domain name is what people will type while looking for your business on Google. The domain name must be registered before you make website, and in this post, we are discussing more on finding the right one.

Keep it simple, stupid

The domain name should be as concise and short as possible. The KISS rule, as the millennial generation call it, is important, because you want people to remember the domain name. The name should be easy to pronounce and write. Something like www.xycwaxsnadwe.com is confusing and doesn’t make any sense to anyone. Similarly, if yours is a glass repair company in Toronto, a name as generic like www.glassrepairtoronto.com is rather not brand-able either.

Register the domain as quickly as possible

Believe it or not, domain names sell faster than hot cakes, and it’s rather impossible to find a domain name with three or four letters. You have to select a domain that’s viable for your company, because that’s the center of your marketing campaign and online promotions. Make sure that you get the registration done as soon as possible, and if possible, get all the extensions, which is also the next important aspect on our list.

The .com fascination

Many experts may tell you that a .com domain is not a compulsion anymore, and we agree to that. However, let’s not forget that the .com domain is extremely relevant and important, simply because it’s easier to say. When you say www.abc.com, it’s simpler to pronounce and share, rather www.abc.biz or www.abc.ca. No wonder, .com domains sell for a premium, and if you don’t have a choice, you can choose .co, .biz or even .localarea domain, depending on the website you are launching. Today, even .info domains are popular, but for business needs, .com is more viable for sure.

Finally, a word of caution about legal aspects. You don’t want to buy a domain name that’s can be termed as a copied domain or an intentional effort to malign someone’s website or brand. The domain, much like a brand, should be unique, and it is extremely important that you get the registration done with a reliable domain seller, such as GoDaddy, BlueHost or HostGator, for assured assistance and right pricing.