When you are shopping for a car it can be a tense and exciting time all in one. Buying a car is a big ticket item that requires close attention, conducting thorough research of reviews and testing out different cars that you think might be the right choice for you. It is important that you are fully informed before making a purchase of this size, and one that is likely to shape your life for the foreseeable future. That is why the test drive is such an important part of the customer journey when buying a new car, and why car showrooms place such importance in regularly reviewing demonstrators and the traditional aspects of test driving and how it impacts on customer perceptions of a store.
It is such a vital stage of the buying process, giving you an honest feel for the car and to check whether it is in good working order if a second hand car, or if the qualities, performance, technical qualities, and finish meet your expectations when buying a brand new model.
Does the look of the car fit your expectations when you first sit in the drivers seat? Check the practical issues, such as the visibility on either side of the car and through the rear view mirror. Are there any other obstructions to your view that you can experience clearly when getting into your natural driving position in the seat of the car? It is also very important at this point to feel the comfort of the car. There is no point in buying a car that ticks all the boxes of design, performance, and fuel efficiency, if you cannot get comfortable when driving in it.
The test drive is also the perfect time to listen out for all aspects of the car. Does the door shut in a way that pleases your ears, or does it rattle? Start the engine up and see if it sounds legit, whilst checking under the bonnet to see that everything is in working order. You can also test the acceleration and braking with your ears alone, so keep an ear on the road as you are out driving and see if the car sounds right.
Once you have taken a test drive and experienced first hand whether the car is the right option for your needs, desires, and budget, you should take all the guidance and information and make a decision on which car to purchase. It is a big decision, as you’ll most likely be driving this new car for a good few years. Car showrooms and demonstrators are regularly reviewed, analysed, and kept as clean and fresh as possible to ensure that the customer has been given an honest experience of what the car will be like to own and drive. It is important to purchase a car from a company that provides you with this clear experience and helps you along the customer journey, with professional advice and guidance along the way.