If your Facebook ad campaigns are not showing a good result, it is usually because of ad fatigue. If they are plummeting in their effectiveness, you may want to improve the results and get them back to their good state. This article enlists some ways to get rid of Facebook ad fatigue. If you cannot go DIY on this, hire a digital advertiser who can help you make the most of your campaign by Targeting Consumers through Facebook Advertising.
- Ad refresh
This changes the creative or the copy of your ad. Begin by changing the creative as this is the part of your ad that your target audience will view first. This helps in gaining their attention and will make them stop scrolling their newsfeed. When doing an ad refresh, you can duplicate your original ad in your campaign itself and ad set and then make a new draft ad to make the necessary changes.
- Targeting refresh
This entails keeping your campaign and ads the same best testing a new targeting at the ad set level. For using targeting refresh, navigate to the ad set level that you found earlier as decreasing in effectiveness. Once you are at the Ad Set of that campaign, choose the ad set itself and choose duplicate. This brings up the duplicate menu. Make sure that you are duplicating into the original campaign and choose duplicate.