Manufacturing marketers shifted gears greatly this season, turning their attention toward sales like a primary goal for content marketing, based on a current article in Content Marketing Institute (via Joe Pulizzi, @JoePulizzi), featuring research from Fathom. The content explains a few of the changes that Business to business manufacturers are earning within their marketing programs, and also the results might be surprising for you! These were to all of us, and that’s why we are detailing out 9 of our opinion are the most crucial findings within this report and discussing all of them with you within an easy-to-read blog:
82% of Business to business Manufacturers Use Content Marketing
The report details that just 18% of Business to business manufacturing marketers don’t use content marketing. Wow, this is a low percentage, and therefore 82% use content marketing, that is based on the content as: “a proper marketing approach centered on creating and disbursing valuable, relevant, and consistent happy to attract and retain a clearly defined audience – and, ultimately, they are driving lucrative customer action.”
If 82% of Business to business manufacturing marketers are utilizing content marketing in their strategy, there has to be grounds, right?
26% of Business to business Manufacturers State that “Content Marketing works well”
Based on the report, this past year, 30% of Business to business manufacturing marketers stated these were good at content marketing. More to the point, 53% of individuals Business to business manufacturing marketers which have a documented content online marketing strategy appear at first sight effective. What is the important thing here? Getting a method along with a plan, and executing from the plan.
37% of Business to business Manufacturers Possess a Dedicated Content Marketing Group
And not just 37% curently have a passionate number of marketers that concentrate on content marketing, but 19% intend to get one later on. The dpi, based on the report, keeps growing quickly. The very best included in this are more likely to possess a dedicated group (67% versus. 37%).
89% of Business to business Manufacturers State that Brand Awareness may be the Ultimate Goal
The report implies that in comparison to other Business to business peers overall, manufacturing marketers tend to be focused on sales like a goal (85% versus. 75% overall). Additionally, much more manufacturing marketers reported sales like a goal this season compared to what they did this past year (as much as 85% this season versus. 56% this past year).
65% of Business to business Manufacturers Are Coming Up With More Content
Based on the report, the proportion of marketers creating “more” submissions are lower 4% from this past year, but nonetheless remains high. 21% of respondents are coming up with “considerably more” content and 44% are coming up with “more” content than years past. If 65% are coming up with more content than in the past, then something should be employed by these marketers.
87% of Business to business Manufacturers Use Video
The report implies that a massive quantity of content marketing with this market is concentrate on video production. Other important tactics include eNewsletters (85%), Social Networking Content (85%), Website Articles (84%) and Illustrations/Photos (82%). Using videos elevated from 80% this past year to 87% this season moving to the #1 tactic from it’s place in 3rd this past year.
89% of Business to business Manufacturers Use LinkedIn
The content shows a failure of methods these marketers use social networking platforms. While 89% use LinkedIn, 83% use YouTube (making sense as, based on our last stat, 87% use video). “Despite the fact that more manufacturers are utilizing YouTube this season (83% versus. 81% this past year), LinkedIn has surpassed it as being probably the most frequently used platform, more than a 16% increase from this past year.”
27% of Business to business Manufacturers Publish Daily or Multiple Occasions Each Week
For Business to business Manufacturing Marketers, frequency is essential (a minimum of for 27% from the respondents)! But comparatively, these marketers are behind other peers in differing industries where 42% publish daily or multiple occasions each day. Only 14% of Business to business Manufacturing Marketers stated they publish “under monthly”.
47% of Business to business Manufacturers Intend to Increase Spending
Something should be going write of these marketers! Based on the article, 47% of those marketers intend to improve their paying for content marketing over the following 12 several weeks. While peers intend to increase 55%, this really is still a higher number for that industry. This past year, 46% of producing marketers stated they planned to improve spending, therefore the trend continues.